Propel by MIPIM is the meeting place for the game-changers who aim at (re)creating a sustainable, desirable and prosperous built environment. Although innovative initiatives are now widespread throughout public and private sectors, designing moments conducive to drive new discovery and business opportunities to act better remains crucial. Propel by MIPIM focuses, in particular, on topics that have gone far beyond a “B to B” approach. Data, sustainability, talent, investment and user experience. These components are key in the editorial and commercial approach since businesses and citizens care about it. By discovering and bringing to life local ecosystems, we aim at developing a better understanding of what is a stake in different areas of the globe when it comes to the transformation of the built environment. By gathering these local ecosystems during major international gatherings, we aim at giving maximum impact to ideas, projects and solutions that deserve prominent exposure. Building sustainable intellectual and commercial bridges, based on openness and collective mindset, is where we see our added value in an era of transformation.

A trade show of over 400 companies, retail “thought-leader” breakfast panel hosted by Perishable Pundit Jim Prevor, educational micro-sessions and tours of the region's vibrant industry, including the local retailers, wholesalers, foodservice distributors and urban farms and unique eateries.